Business & Management and Communications, Media and Design; B.S.

The Dual Major in Business & Management (BGMT) and Communication, Media and Design (COMD) offers a dynamic, interdisciplinary education for students seeking to blend business expertise with strong communication skills. This program is designed for those who aspire to lead organizations, shape corporate strategy, and craft impactful messages that resonate with diverse audiences across various media platforms. Students in this dual degree program will gain a comprehensive understanding of business operations, leadership, and strategic management, while also mastering the art of communication, from public relations and media strategy to digital communication and organizational messaging. The combination of business and communications knowledge equips graduates to navigate complex business environments, foster stakeholder relationships, and manage brand narratives effectively in today’s fast-paced, digital world. The curriculum emphasizes practical skills in both areas, allowing students to develop a well-rounded proficiency in business decision-making, financial analysis, and marketing, as well as in communication theory, persuasive writing, crisis communication, and content creation.

Graduates of this dual major will be prepared to pursue careers in corporate communication, public relations, marketing, media management, and entrepreneurship. With the ability to lead teams, manage brands, and communicate effectively across various platforms, they will be well-positioned to succeed in both business leadership and communication roles within a wide range of industries.

This dual major is fulfilled by completing the curricular requirements of both the BGMT and the COMD majors. It consists of core classes in BGMT and COMD. The students’ Science Core is fulfilled through the curriculum of BGMT major, and students have flexibility in their curriculum with one free elective for deepening their learning in an area of their own choosing. Students are required to complete an internship as a part of their BGMT curriculum.