Jul 07, 2025  
Rensselaer Catalog 2025-2026 
    
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Rensselaer Catalog 2025-2026
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MGMT 4490 - Advertising Strategy and Promotions

Development of branding strategies to accomplish marketing objectives. The development of media plans and schedules to deliver advertising promotions element in the marketing mix. A student cannot receive credit for both the graduate and undergraduate versions of this course.

Prerequisite or Corequisite: None.

When Offered: SPRING TERM ANNUALLY

Co-Listed: MGMT 6540 . Students cannot receive credit for both MGMT 4490 and MGMT 6540 .

Graded: GRADED

Credit Hours: 4


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