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Jul 07, 2025
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MGMT 4460 - Consumer Behavior and Product Design
This course introduces the motivations and related factors that shape consumers’ purchasing decisions. Also considered is the consumer perceptual process and how it affects purchasing behavior and consumer reaction to product designs. The relationship between perception and product design is extended to topics such as design for understanding, universal product design, aesthetics, and industrial design
Prerequisite: MGMT 2430
When Offered: FALL TERM ANNUALLY
Co-Listed: MGMT 6800 . Students cannot receive credit for both MGMT 4460 and MGMT 6800 .
Graded: GRADED
Credit Hours: 4
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