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Rensselaer Catalog 2019-2020 [Archived Catalog]
Courses
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MGMT 4110 - Operations Management
This course introduces the student to the operations function in services and manufacturing-oriented firms. Students develop an appreciation of the concepts, principles, and techniques used for decision making in the operations function. The course takes a managerial perspective. Students cannot receive credit for this course if they have already taken ISYE 2210.
When Offered: Fall and spring terms annually.
Cross Listed: ISYE 2210. Students cannot receive credit for both courses.
Credit Hours: 4
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MGMT 4130 - Enterprise IT Integration
This course explores a multitude of approaches to IT integration among the various departments of a corporation as well as between the corporation and entities in its external environment. It explores multiple integration methods at the data level, the process level, and the application level. Once the student acquires a strong understanding of these basic methods then the course continues with advanced methods of IT integration. Such methods include Service Oriented Architectures (SOA), Fast Business to Business methods, Middleware methods, Cloud Computing, Supply Chain, and Portal based integration. The course is case study taught using the latest case studies from various consulting companies as they have actually implemented solutions for their corporate customers. A student cannot receive credit for both the graduate and undergraduate versions of this course.
When Offered: Fall term annually.
Credit Hours: 4
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MGMT 4140 - Computer Information Systems
This course provides the undergraduate management student with an introduction to the concept and components of computer-based “management information systems” (MIS) and their integration into organizational processes to gain competitive advantage. This course will examine approaches for developing and using information systems in support of business processes. Topics include: the impact of computer-based information systems on organizations; the basic technology components of modern information systems; the process by which information systems are created and changed; and selected management and technology issues.
When Offered: Fall, spring, and summer terms anually.
Credit Hours: 4
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MGMT 4150 - IT Project Management
This capstone concentration course provides the student with conceptual and applied material focusing on the effective implementation of information. A central theme underlying this course is that information system implementation is best thought of as a bridge between systems design and utilization and that it must be understood in the context of the development process as a whole. The course examines a wide array of interrelated issues not generally covered in a systems analysis and design course including: process development life cycle; project management and systems engineering; process reengineering and maturity; organizational learning and evaluation.
When Offered: Fall and spring terms annually.
Credit Hours: 4
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MGMT 4160 - Applied Analytics and Predictive Modeling
Business analytics enables organizations to leverage large volumes of data in order to make more informed decisions. It encompasses a range of approaches to integrating, organizing, and applying data in various settings. This course develops an understanding of concepts in business analytics and data manipulation. In particular, through hands-on experience with a range of techniques students will learn to work with large data sets, analyze trends and segmentations, and develop models for prediction and forecasting.
Prerequisites/Corequisites: MGMT 4100.
When Offered: Spring term annually.
Cross Listed: MGMT 6160.
Credit Hours: 4
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MGMT 4180 - Marketing Analytics
This course in Marketing Analytics will aspire to teach students to make marketing decisions based on clearly measured criteria. They will learn using practical examples to illustrate the various techniques involved in decision making. This course will also dwell on analyses of customer interactions, product usage and marketing mix. In addition, students will be also be exploring the various tools available to help marketers. This course is designed to be a hands-on educational experience of Marketing Analytics as it is practiced in the real world.
Prerequisites/Corequisites: MGMT 4100 and MGMT 2430.
When Offered: Spring term annually.
Cross Listed: MGMT 6962.
Credit Hours: 4
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MGMT 4190 - Introduction to Machine Learning Applications
The widespread proliferation of IT-influenced economic activity leaves behind a rich trail of micro-level data, enabling organizations to use analytics and experimentation in both strategy and operations. This course provides a hands-on introduction to the concepts, methods, and processes for machine learning from data, the foundation of artificial intelligence. Students will learn how to manipulate data and apply machine learning models to business context. Students will learn how to obtain data and draw business inferences from data by asking the right questions and using the appropriate tools.
When Offered: Fall term annually.
Cross Listed: MGMT 6560. Students cannot receive credit for both MGMT 4190 and MGMT 6560.
Credit Hours: 4
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MGMT 4220 - Accounting Information Systems
This course provides the background for understanding how the accounting system works and also how the accounting system fits into the overall information system of the firm.
Prerequisites/Corequisites: Prerequisite: MGMT 2300.
When Offered: Fall term annually.
Credit Hours: 4
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MGMT 4230 - Cost Accounting
This course is the upper level of managerial accounting course. Cost accounting provides information for both managerial accounting and financial accounting. It is useful for managers for planning and controlling, as well as costing products, services, and customers.
Prerequisites/Corequisites: MGMT 2300 with at least a grade of C.
When Offered: Spring term annually.
Credit Hours: 4
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MGMT 4240 - Systems Analysis and Design
This course presents conceptual material on the analysis and design of business information systems. The focus is on understanding business information processing requirements and developing information systems solutions to meet these requirements. Key stages of the systems development life cycle including planning, analysis, and design are the focus of this course. Models and procedures for understanding and modeling an organization’s existing and planned information systems are presented. Computer-aided software engineering tools are used to provide hands-on experience in designing information systems.
When Offered: Fall term annually.
Credit Hours: 4
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MGMT 4250 - Managerial Accounting
This course focuses on the principles of managerial accounting, in three major areas: 1) how managerial behavior influences costs; 2) how managers use accounting information to make strategic decisions; and 3) how to evaluate and control managerial actions. A student cannot receive credit for both the graduate and undergraduate versions of this course.
Prerequisites/Corequisites: MGMT 2300.
When Offered: Spring term annually.
Cross Listed: MGMT 6210.
Credit Hours: 4
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MGMT 4260 - Financial Statement Analysis
This course is designed to strengthen students’ ability to correctly analyze, interpret, and evaluate financial statements and their accompanying disclosures. The course is aimed at anyone whose career might involve working with accounting data, and should be especially useful for those interested in consulting and financial analysis. Throughout the semester the course will cover how to use financial accounting information for evaluating past performance and predicting future performance of a company or division. The course revolves around a number of topics of recent interest to the business community including accounting and financial analysis, performance forecasting, the quality of earnings, mergers and acquisitions, purchased R&D, post-employment benefits, executive compensation, and intangible assets. This course assumes that students have a basic knowledge of accounting, finance, economics, and business strategy. The focus is on integrating key concepts from each of these areas and applying them to financial decision-making. Half of the course time will be devoted to case analysis. Students are responsible for reading each case thoroughly and familiarizing themselves with the relevant accounting issues before the class.
Credit Hours: 3
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MGMT 4270 - Intermediate Accounting I
This is the first intermediate course on the theory and practice of accounting and financial reporting. Designed for both accounting and finance majors, this course combines a study of the theory, rationale, and objectives of corporate financial reporting with an examination of current reporting principles. The aim is to develop a realistic understanding of the strengths and weaknesses of corporate financial reporting, particularly from the viewpoint of the consumer of such financial information.
Prerequisites/Corequisites: MGMT 2300.
When Offered: Spring term annually.
Credit Hours: 4
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MGMT 4280 - Intermediate Accounting II
As the second course in the Intermediate Accounting sequence, this course is designed for both accounting and finance majors. This course combines a study of the theory, rationale, and objectives of corporate financial reporting with an examination of current reporting principles. The aim is to develop a realistic understanding of the strengths and weaknesses of corporate financial reporting, particularly from the viewpoint of the consumer of such financial information.
Prerequisites/Corequisites: MGMT 4270 Intermediate Accounting I.
When Offered: Fall term annually.
Credit Hours: 4
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MGMT 4300 - Emerging Markets
This course heightens students understanding of global business by viewing it through the lens of emerging markets. Topics include: the entry of firms from OECD markets into emerging markets; corruption and intellectual property risks in emerging markets; competing in developed markets against firms from emerging markets; unique corporate structures that thrive in emerging markets; and the entrance of emerging market firms into less developed African markets.
Prerequisites/Corequisites: MGMT 1100.
When Offered: Spring term annually.
Cross Listed: MGMT 6300. Students cannot receive credit for both courses.
Credit Hours: 4
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MGMT 4310 - Financial Trading and Investing
This course introduces interactive trading in financial instruments. Students learn the principles of asset price discovery through real-time trading in a variety of markets, including equities, bonds, options, derivatives. Topics addressed include asset valuation, portfolio management, and risk management in the context of real-time trading of financial instruments. The course uses the facilities of the Lally School’s Virtual Trading Room.
Prerequisites/Corequisites: MGMT 2320 Managerial Finance.
When Offered: Spring term annually.
Credit Hours: 4
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MGMT 4320 - Investments I
Introduction to financial markets, financial instruments, and basic investment principles. The course provides students with an understanding of how to value securities, how to assess risk and return tradeoffs, how to make investment decisions, and how to measure investment performance. Topics include market microstructure and impact of technology on securities markets, principles of investment banking, valuation of stocks and bonds and hybrid instruments, portfolio theory, asset pricing models, bond portfolio management, and derivative securities.
Prerequisites/Corequisites: MGMT 2300 Financial Accounting, MGMT 2320 Managerial Finance.
When Offered: Fall and spring terms annually.
Cross Listed: Cross listing: MGMT 6410. Students cannot receive credit for both MGMT 4320 and MGMT 6410.
Credit Hours: 4
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MGMT 4330 - Investments II
Advanced course in investment decision making. Analysis of investment strategies in national and international equity markets including emerging markets. Other topics include arbitrage pricing principles, portfolio insurance, study of the term structure of interest rates and interest rate forecasts, duration analysis, and bond portfolio management, including immunization and active strategies. Principles of option and futures pricing and strategies in options and futures markets.
Prerequisites/Corequisites: MGMT 4320 Investments I.
When Offered: Upon availability of instructor.
Credit Hours: 4
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MGMT 4340 - Advanced Corporate Finance
Advanced topics in financial theory and corporate policy as they are applied to the modern corporation. Emphasis in blending theory with application. Case studies are used to illustrate relevance of theoretical concepts. Topics include corporate financial decision making under uncertainty, financial forecasting, application of option pricing principles to capital budgeting decision making, mergers and acquisitions, leveraged buyouts and takeovers, leasing, financial engineering.
Prerequisites/Corequisites: MGMT 2320 Managerial Finance.
When Offered: Fall term annually.
Cross Listed: MGMT 6380. Students cannot earn credit for both.
Credit Hours: 4
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MGMT 4360 - International Financial Management
The objective of this course is to provide a conceptual understanding of the international financial markets and instruments and how corporations and investors use them in their financial decision-making process. The course coverage includes the international financial environment, foreign exchange markets, offshore financial markets, derivative securities markets, and international capital markets. Class sessions will be devoted to lectures and case discussions on topics outlined in the class schedule. Equipped with the background provided in the classroom, students solve problems and analyze cases representing real-life situations. A student cannot receive credit for both the graduate and undergraduate versions of this course.
Prerequisites/Corequisites: MGMT 2320 Managerial Finance
When Offered: Spring term annually.
Cross Listed: MGMT 6360 Students cannot earn credit for both courses.
Credit Hours: 4
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MGMT 4370 - Risk Management
Overview of risk management, and the concept and measurement of risk; types of risks (market, credit, liquidity, operational, business, strategic). Concepts, tools, and instruments available for risk management. Specific issues related with managing specific risk types — market, credit, interest-rate, liquidity risk, and operational risk. Securitization, asset-liability management. Concepts underlying insurance and role of insurance for risk management.
Prerequisites/Corequisites: MGMT 2320 or permission of instructor.
When Offered: Fall term annually.
Credit Hours: 4
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MGMT 4380 - Derivatives Markets
This course introduces the institutional structure of the financial markets for derivatives. It also covers hedging and basis risk, interest rate, and stock-index derivatives with financial management applications. Other topics covered include an introduction to options, rational option pricing restrictions, binomial option pricing model, and put and call option strategies.
Prerequisites/Corequisites: MGMT 2320 and MGMT 4320 or permission of instructor.
When Offered: Spring term annually.
Cross Listed: MGMT 6370.
Credit Hours: 4
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MGMT 4420 - Student Managed Investment Fund
The Student Managed Fund course will actively invest real capital using financial market principles. The goal of the fund is to produce excess returns consistent with the performance of long/short hedge funds through use of fundamental, technical, and quantitative strategies driven by economic analysis. The goal of the course is to directly apply the analytical financial skills developed within other Lally courses and provide students with both instructor and peer real-time feedback for their work.
Prerequisites/Corequisites: MGMT 4310 Financial Trading and Investing.
When Offered: Fall term annually.
Cross Listed: MGMT 6420.
Credit Hours: 4
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MGMT 4450 - Internet Marketing
Technology is a vital link in how modern corporations identify, acquire, transact with, and keep their customers. This course provides an introduction to both the technology infrastructure most relevant to the customer relationship as well marketing issues that result from the application of computers and communication networks. Topics include issues related to social media, search, online advertising, blogging, customer relationship management, online market segmentation, and marketing of IT products. A student cannot receive credit for both the graduate and undergraduate versions of this course.
Prerequisites/Corequisites: MGMT 2430.
When Offered: Spring term annually.
Cross Listed: MGMT 6720. Students cannot receive credit for both MGMT 4450 and MGMT 6720.
Credit Hours: 4
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MGMT 4460 - Consumer Behavior and Product Design
This course introduces the motivations and related factors that shape consumers’ purchasing decisions. Also considered is the consumer perceptual process and how it affects purchasing behavior and consumer reaction to product designs. The relationship between perception and product design is extended to topics such as design for understanding, universal product design, aesthetics, and industrial design.
Prerequisites/Corequisites: MGMT 2430 Marketing Principles.
When Offered: Fall term annually.
Cross Listed: MGMT 6800 Consumer Behavior/Product Design.
Credit Hours: 4
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MGMT 4470 - Marketing Research
A course on identifying and solving marketing problems through the systematic gathering and analysis of market information. Course focuses on careful definition of marketing problems, specification of information needs, sampling theory, research design, statistical methods, and marketing management implications. A major project involving marketing research for an off-campus “client” is a key part of the final grade.
Prerequisites/Corequisites: MGMT 2430.
When Offered: Fall term annually.
Cross Listed: MGMT 6550. Students cannot receive credit for both MGMT 4470 and MGMT 6550.
Credit Hours: 4
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MGMT 4490 - Advertising Strategy and Promotions
Development of branding strategies to accomplish marketing objectives. The development of media plans and schedules to deliver advertising promotions element in the marketing mix. A student cannot receive credit for both the graduate and undergraduate versions of this course.
Prerequisites/Corequisites: MGMT 2430 Marketing Principles.
When Offered: Spring term annually.
Cross Listed: MGMT 6540.
Credit Hours: 4
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MGMT 4510 - Invention, Innovation, and Entrepreneurship
This course focuses on three key goals: providing increased insight into the cognitive foundations of entrepreneurship, offering practice in applying creative thinking to the task of formulating ideas for new products or services, and presenting basic information about the organizational process of commercializing such innovations. These goals will be achieved through a combination of assigned readings, in-class exercises, and individual and team projects. In addition, the course will include contributions from guest speakers who will share with the class their own experiences and expertise.
When Offered: Fall term annually.
Cross Listed: MGMT 6640.
Credit Hours: 4
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MGMT 4520 - Introduction to Technological Entrepreneurship
An introductory course for initiating a new business venture and developing it into a self-sustaining and profitable enterprise. Provides understanding of the process whereby a person decides to become an entrepreneur, screens opportunities, selects an appropriate product/market target, and obtains the necessary resources. Also, provides the theoretical and practical knowledge for the preparation of formal business plans for the development of new products, processes, and services and for the financing of new enterprises. A student cannot receive credit for both the graduate and undergraduate versions of this course.
When Offered: Spring term annually.
Cross Listed: MGMT 6620.
Credit Hours: 4
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MGMT 4530 - Starting Up a New Venture
An understanding of the critical issues related to starting up a new business is gained through team-based experiential learning. Small teams of students develop a comprehensive business plan that can be used to raise money for a new or relatively new venture. The business plans are eligible for submission to the Rensselaer Business Plan Competition. The experiential learning process is enhanced through team meetings with faculty and/or course advisers and through oral presentations to the entire class.
When Offered: Spring term annually.
Cross Listed: MGMT 6630. Students cannot receive credit for both MGMT 4530 and MGMT 6630.
Credit Hours: 4
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MGMT 4540 - Venture Capital Finance
This course covers the theory and practice of venture capital financing of entrepreneurial firms. Topics to be discussed include the structure and governance of venture capital funds, venture capital financial contracting, valuation of entrepreneurial firms, staging, syndication, capital structure, and exits (IPOs, acquisitions, secondary sales, buybacks, and liquidations). International differences in venture capital markets will also be studied. A student cannot receive credit for both the graduate and undergraduate versions of this course.
When Offered: Spring term annually.
Cross Listed: MGMT 6260.
Credit Hours: 4
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MGMT 4700 - Corporate Entrepreneurship
In order to survive, corporations need to renew themselves. This requires instilling an entrepreneurial mindset which is often a challenge for large established corporations. Corporations caught up in the web of commoditization, stagnation, down-sizing, cost-cutting, re-engineering and the fast pace of globalization and technical change have come to realize that boosting their entrepreneurial capabilities, can improve their competitive positions through creating new markets and even transforming their industries. Yet overall, these efforts have produced uneven success. Although entrepreneurs in organizations can benefit from the knowledge resources, experience, and financial assets and networks of the large firm, they are constrained by the firm’s inertial structure and entrenched management practices, as well as by the influence of current customers. This course helps students understand these challenges and how to cope with them through developing appropriate corporate competencies, structures, systems, and talent management practices.
When Offered: Spring term annually.
Credit Hours: 4
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MGMT 4850 - Organizational Behavior in High Performance Organizations
This course provides an overview of basic processes in human behavior that influence the effectiveness of individuals, groups and organizations. Its focus is on understanding what happens during interpersonal interactions in work situations, and what can be done to make employees more effective. Topics covered include organizational socialization, motivation, decision-making, team dynamics, virtual teams, influence, and conflict management. Numerous exercises and case analyses are used in class to help provide students with insights into these processes.
Prerequisites/Corequisites: MGMT 1100 Introduction to Management or permission of the instructor.
When Offered: Fall, spring, and summer terms annually.
Credit Hours: 4
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MGMT 4870 - Strategy and Policy
This is a course that integrates the functional fields of management. The first part of the course focuses on the tools and discipline commonly used in strategy formulation. The second part focuses on the implementation of strategy in a variety of contexts.
Prerequisites/Corequisites: MGMT 2300 Accounting for Decision Making, MGMT 2320 Managerial Finance, MGMT 2430 Marketing Principles, and MGMT 4110 Operations Management.
When Offered: Fall and spring terms annually.
Credit Hours: 4
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MGMT 4900 - Practicum in Management
A problem-solving experience in a business enterprise or public organization in which the student works individually or in a team project. Prior to the start of the internship a list of the learning objectives for this internship will be provided by the student to the faculty mentor. Upon completion of the internship, a written report of the outcomes of the internship and a detailed description of how the learning objectives were met will be provided by the student to the faculty mentor.
Graded: Course to be graded on an S/U basis.
Credit Hours: 1 to 4, this course can be taken multiple times with a maximum of 8 credit hours applied toward a student’s degree.
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MGMT 4940 - Studies in Management
Credit Hours: 1 to 8
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MGMT 6010 - Heroes, Leaders, and Innovators
This course provides an introduction to the “heart and soul” of managerial leadership, teamwork, and innovation by focusing on the behavior and characteristics of those exceptional individuals whose impact extends far beyond their own persona—inside and outside of business. Leaders/innovators are those whose vision, creativity, and charisma allow them to transform their organizations and to change the lives of large numbers of people. Using a combination of case studies and simulations, the course offers a week-long immersion experience into the mindset, actions, and concerns of true business innovators.
Credit Hours: 0
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MGMT 6020 - Financial Management I
The purpose of this course is to develop a working understanding of the major investment and financial decisions of the firm. Emphasis will be placed upon identifying and solving the problems commonly faced by financial managers. The course presents the needed theory and develops financial problem solving skills through individualized problem solving, structured case analysis, and industry and company analysis using Internet sources.
When Offered: Fall and spring terms annually.
Credit Hours: 3
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MGMT 6030 - Financial Management II
This course, built on Economic and Financial Analysis I, provides a conceptual framework whereby accounting, corporate finance, and investment decisions can be viewed and understood in a unified context of risk and return as it is applicable to all types of businesses and organizations. The course prepares students for future specialized courses in advanced accounting, corporate finance, financial institutions and markets, investment theory, and entrepreneurial finance. The contemporary issues covered in this course include risk and diversification; asset pricing models; capital structure and financing alternatives; dividend and stock repurchases; corporate governance; mergers, acquisitions, and takeovers; financial distress and reorganization; and different international financial topics.
Prerequisites/Corequisites: MGMT 6020 or equivalent.
When Offered: Spring term annually.
Credit Hours: 3
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MGMT 6040 - Talent Management
This course is designed to develop skills in understanding human behavior in organizations and how to effectively manage the talent that resides within employees. Students will learn about essential aspects of managing and developing talent, including individual differences, employee hiring, motivation, team dynamics, leadership, and influencing others. Through a discussion of concepts in human behavior students will learn useful analytical frameworks for understanding the complexities of managing talent in order to best achieve organizational success.
When Offered: Fall term annually.
Credit Hours: 3
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MGMT 6060 - Business Implications of Emerging Technologies
This course investigates the business dimensions of major technological advances, highlighting how industry structures an organization, the dynamics of competition, patterns of innovation, operational decisions, and financial investment are all influenced by various types of technical breakthrough. Students also get to explore the interplay between emerging technology development and commercialization. The challenges associated with intellectual property protection and utilization, as well as the socio-economic and ethical dimensions of new technology adoption, are explored. Each year, a different set of key technologies will be examined and analyzed.
When Offered: Fall term annually.
Credit Hours: 3
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MGMT 6070 - Personal Finance
The course takes a comprehensive look at financial planning at the individual level. As such, it provides guidelines and principles for credit management, debt management, investment management, risk management. Taxes, insurance, and retirement strategies also receive prominent attention. Financial planning will be couched in terms of the current state of markets and economies and potential changes in them. The course will be useful across the spectrum of the tactical to the strategic; across that of the short-term to the long-term; that of accumulation of wealth to ultimate disposition of assets and wealth; that of investment to lifestyle; and that of good deals to scams.
When Offered: Upon availability of instructor.
Credit Hours: 3
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MGMT 6080 - Networks and Value Creation
This course considers the evolving new models of value creation and business growth being introduced across different industries and examines such critical issues as product and process technology strategy, operational innovation, IT strategies and infrastructures, networks and organization, and finance. Utilizing a series of case studies from across a range of industry networks, students will have a chance to learn how companies can participate in such networks and what unique business resources and capabilities they can employ to enhance their probability of commercial success.
When Offered: Fall term annually.
Cross Listed: MGMT 4080 Networks and Value Creation.
Credit Hours: 3
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MGMT 6090 - Enterprise IT Integration
This course explores a multitude of approaches to IT integration among the various departments of a corporation as well as between the corporation and entities in its external environment. It explores multiple integration methods at the data level, the process level, and the application level. Once the student acquires a strong understanding of these basic methods then the course continues with advanced methods of IT integration. Such methods include Service Oriented Architectures (SOA), Fast Business to Business methods, Middleware methods, Cloud Computing, Supply Chain, and Portal based integration. The course is case study taught using the latest case studies from various consulting companies as they have actually implemented solutions for their corporate customers. A student cannot receive credit for both the graduate and undergraduate versions of this course.
When Offered: Fall term annually.
Cross Listed: MGMT 4130.
Credit Hours: 3
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MGMT 6100 - Statistics for Managerial Decision-Making
This course develops an understanding of concepts in business statistics and focuses on application of concepts in problem-solving situations. In particular, students learn to present and describe data, analyze probability distributions, make statistical inferences based on data samples, and develop basic models for prediction and forecasting.
When Offered: Fall term annually.
Credit Hours: 3
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MGMT 6140 - Information Systems for Management
Analyzes the use of information and communications technology to improve performance and to achieve organizational goals. Examines information systems in sales, marketing, finance, and operations. Provides a framework for understanding and evaluating IS contributions to product services and managerial effectiveness. Focuses upon implementation of information technology as a strategic weapon for productivity and competitive advantage. Lectures, case discussion, projects, and technical supplements.
When Offered: Spring term annually.
Credit Hours: 3
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MGMT 6160 - Applied Analytics and Predictive Modeling
Business analytics enables organizations to leverage large volumes of data in order to make more informed decisions. It encompasses a range of approaches to integrating, organizing, and applying data in various settings. This course develops an understanding of concepts in business analytics and data manipulation. In particular, through hands-on experience with a range of techniques students will learn to work with large data sets, analyze trends and segments, and develop models for prediction and forecasting. This course is part of the Master’s program in Business Analytics and builds on foundations learned in the fall semester.
Prerequisites/Corequisites: MGMT 6100 Statistics for Managerial Decision Making or equivalent.
When Offered: Spring term annually.
Cross Listed: MGMT 4963 (BSAN only).
Credit Hours: 3
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MGMT 6170 - Advanced Systems Analysis and Design
This is an advanced course in systems analysis and design that presents conceptual material about both traditional approaches to systems development such as process oriented and data-oriented methodologies and evolving approaches such as object-oriented development methods. Key stages of the systems development life cycle including planning, analysis, and design are the focus of this course. Models and procedures for understanding and modeling an organization’s existing and planned information systems are presented. Computer-aided software engineering tools are used to provide hands-on experience in designing information systems. A case-based approach is used to provide students an opportunity to apply the analytical and design techniques covered in the course. In addition, students are expected to do a real-life systems development project. The course also focuses on the issues and challenges in managing systems development.
Prerequisites/Corequisites: MGMT 6140 ISM or equivalent.
When Offered: Spring term annually.
Credit Hours: 3
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MGMT 6190 - Introduction to Accounting and Financial Management
This course introduces accounting and financial management to first-semester M.S. students. The interpretation and preparation of basic financial statements such as the balance sheet and income statement are introduced along with relevant regulation and practice. In addition, the course introduces the student to basic financial concepts and techniques such as time value, risk, equilibrium asset pricing models, capital budgeting, cost of capital, and capital structure and discusses their applications in practice.
When Offered: Fall term annually.
Credit Hours: 3
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MGMT 6210 - Managerial Accounting
This course focuses on the principles of managerial accounting, in three major areas: 1) how managerial behavior influences costs; 2) how managers use accounting information to make strategic decisions; and 3) how to evaluate and control managerial actions. A student cannot receive credit for both the graduate and undergraduate versions of this course.
Prerequisites/Corequisites: MGMT 6190 Introduction to Accounting and Financial Management or MGMT 7740 Accounting for Reporting and Control.
When Offered: Spring term annually.
Cross Listed: MGMT 4250. Students cannot receive credit for both courses.
Credit Hours: 3
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MGMT 6230 - Global Sourcing and Procurement
Sourcing is an important function that has a significant impact on the profitability of firms. This course examines sourcing from a strategic and operational perspective and presents best practices and frameworks for effective sourcing in large and small firms. Topics covered include factors influencing sourcing strategies of firms and the importance of sourcing in supply chain management, procurement strategies for commodities, differentiated products and services, electronic procurement and cost containment strategies, supplier evaluation and selection, negotiation and contracting, and global sourcing strategies.
Prerequisites/Corequisites: MGMT 6100 Statistics for Managerial Decision making or equivalent.
When Offered: Spring term annually.
Credit Hours: 3
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MGMT 6240 - Financial Trading and Investing
This course introduces interactive trading in financial instruments. Students learn the principles of asset price discovery through real-time trading in a variety of markets, including equities, bonds, options, derivatives. Topics addressed include asset valuation, portfolio management and risk management in the context of real-time trading of financial instruments. The course uses the facilities of the Lally School’s Virtual Trading Room. Students will work in teams of two in many trading assignments.
Prerequisites/Corequisites: MGMT 6020 and MGMT 6030 or permission of instructor.
When Offered: Fall term annually.
Cross Listed: MGMT 4310.
Credit Hours: 3
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MGMT 6250 - Fixed Income Securities
This course develops the concepts and tools that will provide students with an understanding of the forces driving the valuation, risk and return of fixed income securities. These include instruments such as futures, options, callable bonds, credit default swaps, and mortgage-backed securities. The size of these markets makes their pricing, hedging, and risk management invaluable to traders, risk managers, regulators or anyone interested in the functioning of the modern financial system.
Prerequisites/Corequisites: MGMT 6370 Options, Futures and Derivatives or permission of instructor.
When Offered: Spring term annually.
Credit Hours: 3
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MGMT 6260 - Entrepreneurial Finance
The overall objective of this course is to understand how entrepreneurs and investors create value, noting that their interests do not always coincide. This involves learning about topics which trace out the “venture capital cycle”; opportunity recognition; valuation and evaluation; negotiation; structuring financing contract; managing investment; exit strategy. This course is structured into three modules: valuation, private equity market, and harvesting entrepreneurial value. A student cannot receive credit for both the graduate and undergraduate versions of this course.
When Offered: Spring term annually.
Credit Hours: 3
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MGMT 6270 - Microeconomic Theory for Management
This doctoral-level course introduces microeconomics to first-semester doctoral students in management. Rather than provide formal training for professional research economists, this course seeks to provide a theoretical introduction to microeconomic methods for academics and researchers in business, management, and finance. Topics covered in the course include consumer theory; theory of production, markets, and equilibrium; decision-making under uncertainty; theory of information; agency theory; and game theory.
Prerequisites/Corequisites: Enrollment in the doctoral program in management or economics at Rensselaer (or permission from the course instructor), calculus, and matrix mathematics.
When Offered: Fall term annually.
Credit Hours: 3
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MGMT 6280 - Seminar in Economic Theory
This course covers the tools and concepts used in microeconomic analysis and will study the behavior of the basic building blocks of a market – consumers and firms and different market structures and their welfare properties. These models help with understanding the functioning of a capitalist market system and provide a useful framework to analyze various policy interventions. This course also provides a foundation for studying public finance, game theory, labor economics, etc.
When Offered: Fall term annually.
Credit Hours: 3
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MGMT 6290 - Macroeconomics and International Environments of Business
This course identifies major forces acting on the enterprise from the macroeconomic and international environment. Key factors include national income and output, interest rates, economic growth and business cycles, international trade and balance of payment, exchange rates, monetary and fiscal policy. Factors are analyzed in terms of their impact on the economic and technological decisions of the enterprise.
Credit Hours: 3
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MGMT 6300 - Emerging Markets
This course heightens students understanding of global business by viewing it through the lens of emerging markets. Topics include: the entry of firms from OECD markets into emerging markets; corruption and intellectual property risks in emerging markets; competing in developed markets against firms from emerging markets; unique corporate structures that thrive in emerging markets; and the entrance of emerging market firms into less developed African markets.
Prerequisites/Corequisites: Permission of instructor.
When Offered: Spring term annually.
Credit Hours: 3
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MGMT 6310 - Supply Chain Capstone (SPCM only)
This course provides students with an opportunity to work on real business supply chain opportunities with companies in a student team over a four-to five-month period. Students work together as a consulting team with a client and adviser(s) in a business environment to develop solutions that will be put to use by the client to achieve significant business benefits. Student teams develop their analysis and recommendations and complete the project with the delivery of a final report and presentation to the client senior management.
Prerequisites/Corequisites: Restricted to students in their final semester of the M.S. Supply Chain Management program.
When Offered: Spring term annually.
Credit Hours: 3
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MGMT 6320 - Investment Analysis I
Introduction to investment instruments and modern methods of pricing them. Basic components of viable investment programs are outlined. Topics include expected utility theory and risk aversion, modern portfolio theory, equilibrium in capital markets (CAPM, APT), index models, futures and options, theory of active portfolio management.
Prerequisites/Corequisites: MGMT 6020. This course is available to Hartford students only.
When Offered: Upon availability of instructor.
Credit Hours: 3
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MGMT 6330 - Operations and Supply Chain Management
This course surveys the terminology, concepts, problems, and tools that support decision-making related to the effective design, operation, and control of operating systems that produce both tangible and intangible outputs. This course is designed to address key operations issues in both service and manufacturing firms. Operations can also be an effective competitive weapon and provide opportunities to win in markets worldwide. This course is designed to create an applied learning environment to introduce students to this topic. Students will learn analysis techniques, evaluate and analyze data using a variety of tools.
When Offered: Spring term annually.
Credit Hours: 3
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MGMT 6340 - Financial Markets and Institutions
Focus on financial markets, new instruments and techniques for financing, risk management and its application to financial institutions. Overview of U.S. financial system, the Federal Reserve system, and monetary policy. Emphasis on impact of technology on securities markets and banks. Discussion of current issues in securities markets and banking, such as securitization, financial derivatives, junk bonds, bank failures, mergers and acquisitions, and international banking.
Prerequisites/Corequisites: MGMT 6020 or permission of the instructor.
When Offered: Fall term annually.
Credit Hours: 3
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MGMT 6350 - Supply Chain Analytics
This is a hands on course where students learn a mix of theoretical and practical tools and use them to solve a variety of supply chain problems, both analytically and numerically. Time series, Markov chain, optimal control, linear programming, statistical analysis, and other mathematical tools are used to examine data to understand supply, demand, and inventory levels and develop insights for managerial recommendations.
Prerequisites/Corequisites: MGMT 6100 Statistics for Managerial Decision Making and either MGMT 6460 Advanced Quantitative Methods or ECON 6560 Introduction to Econometrics.
When Offered: Spring term annually.
Credit Hours: 3
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MGMT 6360 - International Finance
Course analyzes trends and themes in international financial management, especially how financial management and corporate strategies are carried out in international environments. Topics include foreign exchange markets and risk management, analysis of operating and transaction exposure, international financial markets and banking, international financing and investment. Working capital management and capital budgeting of multinational corporations. Case studies are used. A student cannot receive credit for both the graduate and undergraduate versions of this course.
Prerequisites/Corequisites: MGMT 6020 Financial Management I or permission of the instructor.
When Offered: Spring term annually.
Cross Listed: MGMT 4360.
Credit Hours: 3
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MGMT 6370 - Options, Futures, and Derivatives Markets
The purpose of this course is to provide an introduction to second generation financial instruments including forward and futures contracts, options, futures options, and swaps on a variety of underlying instruments including fixed income securities. The fixed income markets will be integrated with the discussion of IRDs (interest rate derivatives).
Prerequisites/Corequisites: MGMT 6020 Financial Management I or permission of the instructor.
When Offered: Fall and spring terms annually.
Credit Hours: 3
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MGMT 6380 - Advanced Corporate Finance
The overall objective of this course is to study advanced corporate finance issues and test empirically the stock market reaction to financing decisions and the issuance of securities. Corporate finance topics include shareholder value and economic value-added concepts, as well as corporate governance issues. Financing decisions include venture capital and initial public offerings, seasoned equity offerings, stock splits, corporate bonds and bank loans, stock listings on foreign exchanges. Other topics are mergers and acquisitions, pension fund management, financial analysis, and planning. Real stock prices and case studies are used to apply the theoretical concepts.
Prerequisites/Corequisites: MGMT 6020 Financial Management I or permission of the instructor.
When Offered: Fall term annually.
Cross Listed: MGMT 4340.
Credit Hours: 3
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MGMT 6390 - International Operations
This course provides a foundation in the facts and ideas underlying the globalization of production and delivery of goods and services. Topics include: designing global supply chains, managing risks of cross border business relationships, international logistics, establishing world class manufacturing service and R&D in developing countries, integrating superior operating practices and technologies from across the world in diverse national environments, and political and societal issues associated with global operations.
Prerequisites/Corequisites: MGMT 4100 or equivalent.
When Offered: Upon availability of instructor.
Credit Hours: 3
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MGMT 6400 - Financial Econometrics Modeling
This course addresses financial modeling as an empirical activity. Several key issues and assumptions of finance are addressed through empirical modeling. Topics may include asset pricing, event studies, exchange rate movements, term structure of interest rates, and international linkages among financial markets. Computers are used extensively both in and out of class.
Prerequisites/Corequisites: MGMT 6100 Statistics for Managerial Decision Making.
When Offered: Spring term annually.
Credit Hours: 3
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MGMT 6410 - Investments I
The objectives of this course are: 1) to introduce the student to the most important investment instruments currently traded in U.S. financial markets, including forward and futures contracts, options, futures options and swaps on a variety of underlying instruments including fixed income securities; 2) to discuss the major distributions of modern financial economics in pricing them; 3) to discuss their uses by the investment community in practical investment strategies.
Prerequisites/Corequisites: MGMT 6020 Financial Management I or permission of the instructor.
When Offered: Fall and spring terms annually.
Credit Hours: 3
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MGMT 6420 - Student Managed Investment Fund
The Student Managed Fund course will actively invest real capital using financial market principles. The goal of the fund is to produce excess returns consistent with the performance of long/short hedge funds through use of fundamental, technical, and quantitative strategies driven by economic analysis. The goal of the course is to directly apply the analytical financial skills developed within other Lally courses and provide students with both instructor and peer real-time feedback for their work.
Prerequisites/Corequisites: MGMT 6240 or permission of instructor.
When Offered: Spring term annually.
Cross Listed: MGMT 4420.
Credit Hours: 3
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MGMT 6430 - Financial Statement Analysis
This course is designed to strengthen students’ ability to correctly analyze, interpret, and evaluate financial statements and their accompanying disclosures. The course is aimed at anyone whose career might involve working with accounting data, and should be especially useful for those interested in consulting and financial analysis. Discussed throughout the semester will be how to use financial accounting information for evaluating past performance and predicting future performance of a company or division. Also discussed will be the key disclosure rules in the United States, the communication methods available to managers, managers’ incentives and ability to exert discretion over reported earnings, and the interplay between a company’s corporate strategy and its financial reporting policies and practices. The course revolves around a number of topics of recent interest to the business community including accounting and financial analysis, performance forecasting, the quality of earnings, mergers and acquisitions, purchased R&D, post-employment benefits, executive compensation, and intangible assets. This course assumes that students have a basic knowledge of accounting, finance, economics, and business strategy. The focus is on integrating key concepts from each of these areas and applying them to financial decision-making. Half of the course time will be devoted to case analysis. Students are responsible for reading each case thoroughly and familiarizing themselves with the relevant accounting issues before the class.
Prerequisites/Corequisites: MGMT 6190 Introduction to Accounting and Financial Management or MGMT 7740 Accounting for Reporting and Control or permission of the instructor.
When Offered: Spring term annually.
Credit Hours: 3
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MGMT 6440 - Financial Simulation
Knowledge of basics of simulation - random variable generation, statistical analysis of simulation output, and variance reduction methods. Basic understanding of stochastic processes, stochastic calculus and statistical estimation. Introduction to financial markets, financial instruments, and financial asset pricing models. Simulation for valuation of securities, estimation of the “Greeks” and assess risk management strategies. Simulation to assess interest rate dependent claims and credit risk. Simulation to make investment decisions and to measure investment performance.
Prerequisites/Corequisites: MGMT 6510 Financial Computation or permission of instructor.
When Offered: Spring term annually.
Credit Hours: 3
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MGMT 6460 - Advanced Quantitative Methods for Business
This course is designed to provide the student with an understanding of how quantitative models, methods, algorithms, and computational techniques can be used to solve both services and manufacturing enterprise problems. Students will investigate how to apply optimization methods using a hands-on implementation approach.
When Offered: Fall term annually.
Credit Hours: 3
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MGMT 6470 - Management of Quality, Processes, and Reliability
This course provides in-depth coverage of the quality management field by covering many of the qualitative, management aspects of quality, as well as some of the traditional quantitative measurement and control techniques. The emphasis is on the application of the quality principles to develop an understanding of concepts in quality and apply these concepts in problem solving situations. Six-Sigma methodology is highlighted. Some coverage of international considerations, via ISO-9000, and reliability topics is given. The aim will be to show students how companies have found solutions to problems and improved their processes, products, and services using quality management concepts.
When Offered: Upon availability of instructor.
Credit Hours: 3
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MGMT 6480 - Service Operations Management
This course discusses the role of services in an economy, managing services for competitive advantage, structuring the service enterprise, managing service operations, service productivity, quality, and growth.
When Offered: Upon availability of instructor.
Credit Hours: 3
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MGMT 6490 - Competitive Advantage and Operations Strategy
This course includes topics such as manufacturing as a competitive weapon; management of quality; manufacturing technology implementation; strategic impact of advanced manufacturing technologies; and manufacturing’s role in new product development.
When Offered: Fall term annually.
Credit Hours: 3
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MGMT 6510 - Financial Computation
This course introduces computational techniques for financial analysis, with foci on risk, hedging and portfolio techniques, fixed income instruments, and derivatives analysis. The course covers computational techniques for portfolio optimization, plain vanilla and exotic derivatives valuation and replication, along with interest rate and fixed income instruments. This course will introduce numerical analysis, interpolation, Monte Carlo and finite difference methods, lattices, linear and dynamic programming, optimization and MATLAB, all in a financial computational context.
Prerequisites/Corequisites: Corequisite MGMT 6520 or permission of instructor.
When Offered: Fall term annually.
Credit Hours: 3
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MGMT 6520 - Financial Modeling
This course introduces quantitative analysis for financial markets and instruments. The course covers applications of linear math to hedging and valuation, applications of calculus to valuation and risk analysis, introduces differential equations and their applications to hedging and valuation and introduces stochastic processes in a financial markets context. Course coverage will also extend to portfolio analysis and standard equilibrium asset pricing models.
Prerequisites/Corequisites: MGMT 6510 or permission of instructor.
When Offered: Fall term annually.
Credit Hours: 3
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MGMT 6530 - Making Business Happen
Analyze the process of identifying prospective markets and customers, developing channels, defining the value proposition, selling products and services, and managing a sales force. Learn about tools ranging from customized consultative sales to commodity brokering, customer relationship management systems to trade press articles. Develop the skills to effectively listen, recognize opportunity, verbally persuade, handle objections, and prospect. Develop an understanding of customer needs, approach strategies, and effective presentations.
Prerequisites/Corequisites: Students cannot receive credit for both MGMT 4170 and MGMT 6650.
When Offered: Fall term annually.
Cross Listed: MGMT 4170.
Credit Hours: 3
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MGMT 6540 - Marketing Communication and Branding Strategies
Advanced study of the promotion management process including market situation analysis, media selection, spending plans, copy strategy, and advertising research methods. The focus is on integrating promotion strategies with buyer needs in terms of unifying brand strategies. Other brand elements include product conceptualization, distribution strategies, and new communication technologies.
When Offered: Spring term annually.
Credit Hours: 3
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MGMT 6550 - Marketing Research
Marketing strategy decisions are developed in the framework of many case studies. Marketing research techniques, including questionnaire development and data analysis, are introduced and utilized in a team project.
Prerequisites/Corequisites: MGMT 6100 or permission of instructor.
When Offered: Fall term annually.
Cross Listed: MGMT 4470.
Credit Hours: 3
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MGMT 6560 - Introduction to Machine Learning Applications
“The widespread proliferation of IT-influenced economic activity leaves behind a rich trail of micro-level data, enabling organizations to use analytics and experimentation in both strategy and operations. This course provides a hands-on introduction to the concepts, methods, and processes for machine learning from data, the foundation of artificial intelligence. Students will learn how to manipulate data and apply machine learning models to business context.” They will also learn how to obtain data and draw business inferences from data by asking the right questions and using the appropriate tools.
Prerequisites/Corequisites: Students cannot receive credit for both MGMT 4190 and MGMT 6560.
When Offered: Spring term annually.
Cross Listed: MGMT 4190.
Credit Hours: 3
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MGMT 6570 - Advanced Data Resource Management
The primary objective of this course is to introduce the multifaceted role of data as a resource of the organization, in three ways. First, it examines the role of data at the operational, tactical, and strategic levels of the organization. Second, it provides students with knowledge and hands on training of technologies that manipulate data, including structured query language (SQL), extraction transformation and loading tools (ETL), data warehousing (DW), online analytical processing (OLAP), and data mining (DM). The course exposes students to big data management techniques. Finally, the course provides students the theory and hands on training to understand the transformation of data to information.
When Offered: Fall term annually.
Credit Hours: 3
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MGMT 6580 - Marketing High Technology Products
This course is designed to help students develop an understanding of the stategies and practices involved in marketing technologically oriented products and services. Students will learn where these stategies differ from marketing of non-technical products/services, and appreciate how and why they vary.
When Offered: Fall term annually.
Credit Hours: 3
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MGMT 6590 - Commercializing Advanced Technologies
This 3-credit course views potential breakthrough innovation from the perspective of the project manager, either in the firm or as a start up organization. The course offers methods and frameworks for commercializing nascent technologies that offer potentially breakthrough value to the market and, therefore, enormous reward for the firm. Additionally, legal and ethical consequences are considered.
When Offered: Spring term annually.
Credit Hours: 3
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MGMT 6600 - Research and Development Management
The course deals with the responsibilities of and operating problems faced by managers of research and development. The following areas are included: technology forecasting, technology planning, selection and evaluation of R&D projects, resource allocation, planning, control, and measuring results of R&D. Particular attention is given to creative problem solving, motivating and managing creative individuals, barriers to innovation, and organization alternatives for R&D, including matrix and project organizations.
When Offered: Upon availability of instructor.
Credit Hours: 3
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MGMT 6610 - Global Strategic Management of Technological Innovation
The course helps develop an understanding of and the method for managing technology as a strategic resource of the firm. In doing so, an understanding of the process, roles, and rewards of technological innovation are developed. Integrating the strategic relationship of technology with strategic planning, marketing, finance, engineering, and manufacturing are covered. Governmental, societal, and international issues are briefly covered. The course uses a variety of cases, readings, reports, and lectures.
When Offered: Upon availability of instructor.
Credit Hours: 3
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MGMT 6620 - Principles of Technological Entrepreneurship
An introductory graduate course in initiating new technology-based business ventures and developing them into self-sustaining and profitable enterprises. Examines the process whereby a person decides to become an entrepreneur, screens opportunities, selects an appropriate product/market target, and obtains the necessary resources. Provides the theoretical and practical knowledge for the preparation of formal business plans. Students enrolled in the full-time MBA program cannot use this course on the Plan of Study. This course is intended for students enrolled in the part-time MBA, M.S. in Management, or those seeking degrees in other schools at Rensselaer.
When Offered: Spring term annually.
Cross Listed: MGMT 4520; Students cannot receive credit for both this course and MGMT 6650.
Credit Hours: 3
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MGMT 6630 - Starting Up A New Venture
An understanding of the critical issues related to starting up a new business is gained through team-based experiential learning. Small teams of students develop a comprehensive business plan that can be used to raise money for a new or relatively new venture. The experiential learning process is enhanced through team meetings with faculty and/or course advisers and through oral presentations to the entire class. A student cannot receive credit for both the graduate and undergraduate versions of this course.
When Offered: Fall and spring terms annually.
Cross Listed: MGMT 4530.
Credit Hours: 3
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MGMT 6640 - Invention, Innovation, and Entrepreneurship
Creativity is the starting point for technological entrepreneurship. Through interaction with faculty and guest speakers, students increase their understanding of the creative process and some of the tools that can be implemented to stimulate and/or manage individual and collective creativity. In addition, through application of these techniques in course activities, students explore and attempt to enhance their own creativity.
When Offered: Fall term annually.
Cross Listed: MGMT 4510.
Credit Hours: 3
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MGMT 6650 - Technology and Competitive Advantage
A capstone sequence in policy and strategy aimed at developing students’ understanding of the relationship between business strategy and technology. The process of converting technological opportunity into competitive advantage is viewed from the perspective of both large, established companies and new ventures.
Prerequisites/Corequisites: Course is taken towards the end of the program.
When Offered: Upon availability of instructor.
Credit Hours: 3
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MGMT 6660 - Strategy, Technology, and Entrepreneurship
This is part two of the two-course sequence that begins with MGMT 6650. This course is about strategy implementation and fundamental concepts in implementing strategy both at the corporate level and the business unit level.
Prerequisites/Corequisites: Prerequisite: MGMT 6650 or permission of instructor.
When Offered: Upon availability of instructor.
Credit Hours: 3
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MGMT 6670 - Practicum in Technological Entrepreneurship
Provides students with opportunities to learn by text, discussion, and practical fieldwork, how successful new technological ventures are created, developed, and financed. Students work alone or in small teams with guidance from experienced entrepreneurs. Students wishing to take this course are required do so in their first year of study.
Prerequisites/Corequisites: MGMT 6620 Principles of Technological Entrepreneurship.
When Offered: Upon availability of instructor.
Credit Hours: 3
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MGMT 6680 - Strategy, Technology, and Global Competitive Advantage
This course emphasizes the linkage between technology, strategy, and achieving global competitive advantage. This course develops the concept and practical tools of strategy, strategic planning, and implementation both at the business unit and at corporate levels. The strategies of technology intensive international companies such as Intel, Microsoft, Netscape, Apple, Rhone-Poulenc, Toshiba, Xerox, MCI, ABB, and MapInfo are investigated and compared. The study of the evolution of General Electric’s strategies from 1970 to 2000 completes the course. Students work in teams to develop a five-year strategic plan for a company or business unit of their choice, with a minimum of three strategic alternatives, and recommend the chosen alternative.
When Offered: Spring term annually.
Credit Hours: 3
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MGMT 6690 - Negotiations
This course is designed to help develop essential expertise in managing negotiations that occur in a broad array of settings. Students will learn to recognize types of negotiation, and gain proficiency in helping to shape beneficial outcomes. Students will develop negotiation skills experientially using a variety of exercises and case studies while implementing useful analytical frameworks.
When Offered: Spring term annually.
Credit Hours: 3
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MGMT 6700 - Corporate Entrepreneurship
Organizations that increase their capacity for entrepreneurship build a foundation for long term competitiveness. This course examines how organizations can build management systems to enable entrepreneurial activities while simultaneously addressing current operational concerns. This tension differentiates the corporate entrepreneurial challenge from the start-up venture. The course focuses on both the organizational and project levels, studying how organizations can build an entrepreneurial capacity, and how project champions can ensure their projects are effectively evaluated, supported, and managed.
When Offered: Spring term annually.
Cross Listed: MGMT 4700.
Credit Hours: 3
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MGMT 6720 - Internet Marketing
Technology is a vital link in how modern corporations identify, acquire, transact with, and keep their customers. This course provides an introduction to both the technology infrastructure most relevant to the customer relationship as well as marketing issues that result from the application of computers and communication networks. Topics include issues related to social media, search, online advertising, blogging, customer relationship management, online market segmentation, and marketing of IT products. A student cannot receive credit for both the graduate and undergraduate versions of this course.
When Offered: Spring term annually.
Credit Hours: 3
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