The dual major in Business Analytics (BSAN) & Information Technology & Web Sciences (ITWS), or “Business Analytics & Web Technologies,” offers a powerful blend of technical expertise and analytical skills, preparing students to thrive in a data-driven, technology-rich business environment. This interdisciplinary program is designed for those who want to harness the power of data and technology to solve complex problems, optimize operations, and drive strategic decision-making across industries.
Through the ITWS curriculum, students will develop a strong foundation in web technologies, programming, and data science. This technical knowledge is complemented by the BSAN focus on data modeling, statistical analysis, predictive analytics, and visualization techniques. Together, these skill sets enable students to extract actionable insights from complex data sets, build advanced analytical models, and implement data-driven solutions in organizational contexts.
Students will gain hands-on experience through internships, collaborative projects, and a capstone experience that integrates both technical and analytical disciplines. The program emphasizes critical thinking, problem-solving, and communication skills, ensuring that graduates can translate technical insights into strategic recommendations for diverse audiences. Students will also explore emerging areas such as machine learning, big data analytics, and artificial intelligence, preparing them to lead in rapidly evolving fields.
Graduates of the ITWS and BSAN dual major are uniquely positioned to pursue careers in fields such as business intelligence, data analytics, technology consulting, or product management. With their ability to bridge the gap between technical teams and business stakeholders, they are highly sought after by employers across industries. Whether optimizing supply chains, enhancing customer experiences, or developing data-driven strategies, graduates are equipped with the tools to make an impact in a digital-first economy.
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