Dec 30, 2024  
Rensselaer Catalog 2009-2010 
    
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Rensselaer Catalog 2009-2010 [Archived Catalog]

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MGMT 6580 - Marketing High-Tech Products

This course deals with the peculiarities of marketing products and services in high-tech environments. High-tech environments are characterized by high dynamism, high uncertainty, and compressed time cycles. The course consists of case studies, computer simulations, and a team project.

When Offered: Spring term annually.



Credit Hours: 3


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