May 29, 2024  
Rensselaer Catalog 2009-2010 
Rensselaer Catalog 2009-2010 [Archived Catalog]

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MGMT 4490 - Advertising Strategy and Promotions

Development of branding strategies to accomplish marketing objectives. The development of media plans and schedules to deliver advertising promotions element in the marketing mix.

Prerequisites/Corequisites: Prerequisite: MGMT 4430 or permission of instructor.

When Offered: Spring term annually .

Credit Hours: 4

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