MGMT 6550 - Marketing Research

Marketing strategy decisions are developed in the framework of many case studies. Marketing research techniques, including questionnaire development and data analysis, are introduced and utilized in a team project.

Prerequisite or Corequisite: MGMT 6100 or permission of instructor.

When Offered: FALL TERM ANNUALLY

Co-Listed: MGMT 4470 - Students cannot receive credit for both MGMT 4470 and MGMT 6550.

Graded: GRADED

Credit Hours: 3