Jun 19, 2024  
Rensselaer Catalog 2023-2024 
    
Rensselaer Catalog 2023-2024
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BUSN 6305 - Leaders in Dynamic Markets


In this course, students analyze markets and clients using quantitative and qualitative analytic frameworks including original research.  Students develop market strategies that best communicate value proposition to clients using best channels and messages.  Students develop innovation strategies to enhance value to the end client, building budgets and sales forecasts that accurately reflect market conditions.  Students align products, platforms, and people to optimally serve the client

Credit Hours: 6



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