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May 04, 2024
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MGMT 4460 - Consumer Behavior and Product Design
This course introduces the motivations and related factors that shape consumers’ purchasing decisions. Also considered is the consumer perceptual process and how it affects purchasing behavior and consumer reaction to product designs. The relationship between perception and product design is extended to topics such as design for understanding, universal product design, aesthetics, and industrial design
Prerequisites/Corequisites: MGMT 2430 Marketing Principles.
When Offered: Fall term annually.
Cross Listed: MGMT 6800 . Students cannot receive credit for both MGMT 4460 and MGMT 6800 .
Credit Hours: 4
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