MGMT 2430 - Marketing Principles

This course provides students with an understanding of marketing principles and the role of the marketing discipline. The course is intended to help students learn the basic concepts and practices of marketing and to familiarize them with the terminology and techniques for properly framing and analyzing marketing problems. In addition to marketing concepts, processes, and strategy, issues such as the social consequences of marketing are discussed.

Prerequisites/Corequisites: None

When Offered: Fall and spring terms annually.

Credit Hours: 4