Jun 17, 2024  
Rensselaer Catalog 2015-2016 
Rensselaer Catalog 2015-2016 [Archived Catalog]

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WRIT 4170 - Writing for Promotion and Marketing

This course engages students in persuasive and information writing designed to promote skills, products, services, or concepts.  Writers craft such texts and materials as: application essays, news releases, advertising copy, newsletters, oral presentations, marketing plans, and Web sites and other e-materials.  Coursework will emphasize the fundamentals of good writing based on audience and context analysis, and on basic understanding of branding and marketing communication options.  Restricted to EMAC and COMM majors.  This is a communication-intensive course. 

Prerequisites/Corequisites: WRIT 1110, WRIT 2110, or permission of instructor.

When Offered: Spring term annually.

Credit Hours: 4

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