Jan 09, 2026  
Rensselaer Catalog 2015-2016 
    
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Rensselaer Catalog 2015-2016 [Archived Catalog]

MGMT 4490 - Advertising Strategy and Promotions

Development of branding strategies to accomplish marketing objectives. The development of media plans and schedules to deliver advertising promotions element in the marketing mix.

Prerequisites/Corequisites: Prerequisite: MGMT 2430.

When Offered: Spring term annually.



Cross Listed: Cross listed: MGMT 6540. Students cannot receive credit for both MGMT 4490 and MGMT 6540.

Credit Hours: 4