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Mar 14, 2025
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MGMT 4460 - Consumer Behavior and Product Design
This course introduces the motivations and related factors that shape consumers’ purchasing decisions. Also considered is the consumer perceptual process and how it affects purchasing behavior and consumer reaction to product designs. The relationship between perception and product design is extended to topics such as design for understanding, universal product design, aesthetics, and industrial design.
Prerequisites/Corequisites: Prerequisites: MGMT 4430 or permission of the instructor.
When Offered: Spring term annually.
Credit Hours: 4
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