The dual major in Business Analytics (BSAN) and Economics (ECON), or “Quantitative Business Economics,” is an interdisciplinary program that combines the analytical power of data science with a deep understanding of economic principles and market behavior. This program is designed for students who want to leverage data-driven insights to address complex economic challenges, optimize business strategies, and shape public policy in industries such as finance, consulting, government, and technology.
The BSAN curriculum provides expertise in data modeling, statistical analysis, machine learning, and visualization, enabling students to analyze and interpret large datasets. The Economics curriculum complements this by offering a strong foundation in microeconomics, macroeconomics, econometrics, and game theory, helping students understand and predict the behavior of individuals, markets, and institutions in a globalized economy.
Students gain hands-on experience through internships, research projects, and capstone experiences that integrate business analytics and economic analysis. The program emphasizes critical thinking, quantitative reasoning, and communication skills, ensuring graduates are well-prepared to present complex data and economic insights to diverse audiences. Students also explore topics such as financial forecasting, market research, public policy analysis, and behavioral economics, positioning them to tackle real-world challenges with a multidimensional perspective.
Graduates of the BSAN and ECON dual major are uniquely suited for careers as data analysts, economic consultants, financial analysts, policy advisors, and market researchers. With their ability to synthesize economic theory and advanced analytics, they are well-equipped to drive decision-making and innovation in a data-centric, rapidly evolving global economy. This program prepares students to excel at the intersection of economics, data science, and business strategy.
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