Jul 04, 2025

Rensselaer Catalog 2025-2026

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Rensselaer Catalog 2025-2026

Marketing Minor

Core Course Requirements:

The minor in marketing usually consists of the following two core courses:

MGMT 1100 - Management in the Digital Age Credit Hours: 4
MGMT 2430 - Marketing Principles Credit Hours: 4

Elective Courses

Students choose two 4-credit electives from the list below:

MGMT 4180 - Marketing Analytics Credit Hours: 4
MGMT 4450 - Internet Marketing Credit Hours: 4
MGMT 4460 - Consumer Behavior and Product Design Credit Hours: 4
MGMT 4470 - Marketing Research Credit Hours: 4
MGMT 4490 - Advertising Strategy and Promotions Credit Hours: 4