Feb 09, 2025

Rensselaer Catalog 2016-2017

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Rensselaer Catalog 2016-2017 [Archived Catalog]

Marketing Minor

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Program Requirements

The minor in marketing usually consists of the following three courses:

MGMT 1100 - Introduction to Management Credit Hours: 4
MGMT 2430 - Marketing Principles Credit Hours: 4
MGMT 4470 - Marketing Research Credit Hours: 4
Prerequisite:
MGMT 2100 - Statistical Methods Credit Hours: 4
or
ENGR 2600 - Modeling and Analysis of Uncertainty Credit Hours: 3

In addition to one of the following:

MGMT 4450 - Internet Marketing Credit Hours: 4
MGMT 4460 - Consumer Behavior and Product Design Credit Hours: 4
MGMT 4490 - Advertising Strategy and Promotions Credit Hours: 4

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