Nov 21, 2024

Rensselaer Catalog 2013-2014

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Rensselaer Catalog 2013-2014 [Archived Catalog]

Marketing Minor

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Program Requirements

The minor in marketing usually consists of the following three courses:

MGMT 1100 - Introduction to Management Credit Hours: 4
MGMT 4470 - Marketing Research Credit Hours: 4
MGMT 4430 - Marketing Principles Credit Hours: 4
Prerequisite:
MGMT 2100 - Statistical Methods Credit Hours: 4

In addition to one of the following:

MGMT 4450 - Internet Marketing Credit Hours: 4
MGMT 4460 - Consumer Behavior and Product Design Credit Hours: 4
MGMT 4490 - Advertising Strategy and Promotions Credit Hours: 4