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Jan 02, 2025
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MGMT 6540 - Marketing Communication and Branding Strategies
Advanced study of the promotion management process including market situation analysis, media selection, spending plans, copy strategy, and advertising research methods. The focus is on integrating promotion strategies with buyer needs in terms of unifying brand strategies. Other brand elements include product conceptualization, distribution strategies, and new communication technologies.
Prerequisites/Corequisites: None
When Offered: Spring term annually.
Co-Listed: MGMT 4490 . Students cannot receive credit for both MGMT 4490 and MGMT 6540.
Credit Hours: 3
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