MGMT 6550 - Marketing Research

Marketing strategy decisions are developed in the framework of many case studies. Marketing research techniques, including questionnaire development and data analysis, are introduced and utilized in a team project.

Prerequisites/Corequisites: MGMT 6100 or permission of instructor.

When Offered: Fall term annually.

Co-Listed: MGMT 4470 - Students cannot receive credit for both MGMT 4470 and MGMT 6550.

Credit Hours: 3

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MGMT 6550 - Marketing Research