Apr 30, 2024  
Rensselaer Catalog 2022-2023 
    
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Rensselaer Catalog 2022-2023 [Archived Catalog]

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MGMT 6580 - Marketing High Technology Products

This course is designed to help students develop an understanding of the strategies and practices involved in marketing technologically oriented products and services. Students will learn where these strategies differ from marketing of non-technical products/services, and appreciate how and why they vary.

When Offered: Spring term annually.



Credit Hours: 3


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