Jun 16, 2024  
Rensselaer Catalog 2021-2022 
Rensselaer Catalog 2021-2022 [Archived Catalog]

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COMM 6730 - Brand Identity Design

A brand is more than just a cool logo design. “A brand is a perception or set of associations consumers have of a business.” -(Felicia C. Sullivan)  These perceptions originate from a consistent verbal and visual story communicated through a multitude of media platforms. In this class, we’ll define the brand story, create messaging, and design the logo, stationery, signage, packaging, advertising, schwag, motion graphics, etc. The course culminates with the design of an identity standards manual defining the rules and principles to effectively communicate a consistent brand image.


When Offered: spring term annually

Cross Listed: COMM 4730. Students may not earn credit for both.

Credit Hours: 4

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