Jul 14, 2024  
Rensselaer Catalog 2021-2022 
Rensselaer Catalog 2021-2022 [Archived Catalog]

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COMM 4188 - Social Media & Strategic Communication

The purpose of this course is to introduce the basics of strategic communication in digital and social media platforms, with a specific interest in the applications of digital and social media for communication professionals. In this course, students will learn key principles and techniques for digital content creation and promotion. Students will brainstorm, conceptualize, and develop an online presence and apply writing, research, and critical thinking to the practice of strategic communication. 


Prerequisites/Corequisites: Any WRIT or COMM course

When Offered: Upon Availability

Credit Hours: 4

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