May 29, 2024  
Rensselaer Catalog 2017-2018 
Rensselaer Catalog 2017-2018 [Archived Catalog]

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COMM 4730 - Graphic Design for Corporate Identity

This course examines historical and modern visual communication symbols in relationship to a company’s overall industry and marketplace identity. The course focuses on design processes relative to the dissemination of consistent visual information. Projects will include an identity program for a fictitious company. The course study is structured as a design studio and is aimed at exploring unique methodologies of ever-changing media marketing tools. This is a communication-intensive course.

Prerequisites/Corequisites: Prerequisite: COMM 2610 or permission of instructor.

When Offered: Spring term annually.

Credit Hours: 4

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