Dec 08, 2023  
Rensselaer Catalog 2017-2018 
Rensselaer Catalog 2017-2018 [Archived Catalog]

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COMM 4650 - Marketing Communication Design

This course examines communication design for marketing purposes. It evaluates the effectiveness of designs for information, persuasion, education, and administration. Discussions on denotation and connotation, gestalt theory, and semiotics aim to investigate how theory influences design and the political, social, and cultural dimensions of visual language. In a term-long project, students analyze how design from an entrepreneurial perspective can provide marketable solutions to communication problems.

Prerequisites/Corequisites: Prerequisites: COMM 2610.

When Offered: Spring term annually.

Credit Hours: 4

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