Mar 02, 2024  
Rensselaer Catalog 2016-2017 
    
Rensselaer Catalog 2016-2017 [Archived Catalog]

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MGMT 6720 - Internet Marketing


Technology is a vital link in how modern corporations identify, acquire, transact with, and keep their customers. This course provides an introduction to both the technology infrastructure most relevant to the customer relationship as well as marketing issues that result from the application of computers and communication networks. Topics include issues related to social media, search, online advertising, blogging, customer relationship management, online market segmentation, and marketing of IT products.
 

Prerequisites/Corequisites: MGMT 4330 or permission of instructor.
 

When Offered: Spring term annually.



Credit Hours: 3



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