Mar 28, 2024  
Rensselaer Catalog 2009-2010 
    
Rensselaer Catalog 2009-2010 [Archived Catalog]

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MGMT 6540 - Marketing Communication and Branding Strategies


Advanced study of the promotion management process including market situation analysis, media selection, spending plans, copy strategy, and advertising research methods. The focus is on integrating promotion strategies with buyer needs in terms of unifying brand strategies. Other brand elements include product conceptualization, distribution strategies, and new communication technologies.

Prerequisites/Corequisites: Prerequisites: permission of instructor.

When Offered: Fall term annually.



Credit Hours: 3



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