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Apr 28, 2024
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MGMT 4180 - Marketing Analytics
This course in Marketing Analytics will aspire to teach students to make marketing decisions based on clearly measured criteria. They will learn using practical examples to illustrate the various techniques involved in decision making. This course will also dwell on analyses of customer interactions, product usage and marketing mix. In addition, students will be also be exploring the various tools available to help marketers. This course is designed to be a hands-on educational experience of Marketing Analytics as it is practiced in the real world.
Prerequisites/Corequisites: MGMT 4100 and MGMT 2430.
When Offered: Spring term annually.
Cross Listed: MGMT 6962.
Credit Hours: 4
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