Apr 16, 2024  
Rensselaer Catalog 2019-2020 
    
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Rensselaer Catalog 2019-2020 [Archived Catalog]

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COMM 4580 - Advertising and Culture

An examination of the cultural impact of advertising in various media: TV, radio, print, and the Web. How does advertising inform human experience and identity? How has it shaped the culture? Who pays for it and why? Note: This is not a How-To course. The focus is critical analysis, not acquiring skills for producing advertising. This is a communication-intensive course.

When Offered: Spring term even-numbered years.



Credit Hours: 4


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