Aug 04, 2020  
Rensselaer Catalog 2018-2019 
Rensselaer Catalog 2018-2019 [Archived Catalog]

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MGMT 6800 - Consumer Behavior and Product Design

This course introduces the motivations and related factors that shape consumers’ purchasing decisions. Also considered is the consumer perceptual process and how it affects purchasing behavior and consumer reaction to product designs. The relationship between perception and product design is extended to topics such as design for understanding, universal product design, aesthetics, and industrial design.

When Offered: Fall term annually.

Cross Listed: MGMT 4460 Consumer Behavior and Product Design.

Credit Hours: 3

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