Aug 04, 2020  
Rensselaer Catalog 2018-2019 
    
Rensselaer Catalog 2018-2019 [Archived Catalog]

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MGMT 7060 - Design, Manufacturing, and Marketing II


This course immerses students in the practices and activities that lead to the creation of innovative new products and services. Through a team-based learning experience, students generate an idea for a new product or service and follow the development process from conception through planning for commercialization. Through lectures, cases, and practical exercises, students learn how to overcome hurdles inherent in new product and service development. Students apply this knowledge in all phases of product development, including concept testing, product design, production planning, and market strategy. The project undertaken in this course provides student teams with an opportunity to create a new venture that may then be carried forward utilizing Rensselaer’s technological resources such as the Incubator Program and Rensselaer’s Technology Park.

Prerequisites/Corequisites: MGMT 7050 Design Manufacturing and Marketing I; MGMT 7740 Accounting for Reporting and Control.

When Offered: Spring term annually.



Credit Hours: 3



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