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Apr 25, 2024
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MGMT 6550 - Marketing Research Marketing strategy decisions are developed in the framework of many case studies. Marketing research techniques, including questionnaire development and data analysis, are introduced and utilized in a team project.
Prerequisites/Corequisites: MGMT 6100 or permission of instructor.
When Offered: Fall term annually.
Cross Listed: MGMT 4470.
Credit Hours: 3
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