May 29, 2020  
Rensselaer Catalog 2018-2019 
    
Rensselaer Catalog 2018-2019 [Archived Catalog]

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MGMT 6550 - Marketing Research


Marketing strategy decisions are developed in the framework of many case studies. Marketing research techniques, including questionnaire development and data analysis, are introduced and utilized in a team project.

Prerequisites/Corequisites: MGMT 6100 or permission of instructor.

When Offered: Fall term annually.



Cross Listed: MGMT 4470.

Credit Hours: 3



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