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Apr 24, 2024
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MGMT 4490 - Advertising Strategy and Promotions
Development of branding strategies to accomplish marketing objectives. The development of media plans and schedules to deliver advertising promotions element in the marketing mix. A student cannot receive credit for both the graduate and undergraduate versions of this course.
Prerequisites/Corequisites: MGMT 2430 Marketing Principles.
When Offered: Spring term annually.
Cross Listed: MGMT 6540.
Credit Hours: 4
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