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May 13, 2024
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MGMT 4460 - Consumer Behavior and Product Design This course introduces the motivations and related factors that shape consumers’ purchasing decisions. Also considered is the consumer perceptual process and how it affects purchasing behavior and consumer reaction to product designs. The relationship between perception and product design is extended to topics such as design for understanding, universal product design, aesthetics, and industrial design.
Prerequisites/Corequisites: MGMT 2430 Marketing Principles
When Offered: Fall term annually.
Cross Listed: MGMT 6800 Consumer Behavior/Product Design
Credit Hours: 4
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