Oct 25, 2021  
Rensselaer Catalog 2017-2018 
    
Rensselaer Catalog 2017-2018 [Archived Catalog]

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MGMT 6530 - Making Business Happen


Analyze the process of identifying prospective markets and customers, developing channels, defining the value proposition, selling products and services, and managing a sales force. Learn about tools ranging from customized consultative sales to commodity brokering, customer relationship management systems to trade press articles. Develop the skills to effectively listen, recognize opportunity, verbally persuade, handle objections, and prospect. Develop an understanding of customer needs, approach strategies, and effective presentations.

When Offered: Fall term annually.



Credit Hours: 3



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