Apr 19, 2024  
Rensselaer Catalog 2017-2018 
    
Catalog Navigation
  Catalog Home
  Degrees Offered
  Academic Calendar
  Information Directory
  Rensselaer in Brief
  Educational Programs and Resources
  Research Resources and Centers
  Student Life
  Admissions
  Financial Aid
  Tuition and Fees
  Academic Information and Regulations
  Interdisciplinary Studies
  Schools & Departments
  Schools
  Departments
  Programs
  Subject Codes
  Courses
  Administration
  Named Professorships
  The Faculty
  My Portfolio
HELP
Rensselaer Catalog 2017-2018 [Archived Catalog]

Add to Portfolio (opens a new window)

MGMT 4490 - Advertising Strategy and Promotions

Development of branding strategies to accomplish marketing objectives. The development of media plans and schedules to deliver advertising promotions element in the marketing mix. A student cannot receive credit for both the graduate and undergraduate versions of this course.

Prerequisites/Corequisites: Prerequisite: MGMT 2430.

When Offered: Spring term annually.



Cross Listed: Cross listed: MGMT 6540. Students cannot receive credit for both MGMT 4490 and MGMT 6540.

Credit Hours: 4


Add to Portfolio (opens a new window)