Mar 28, 2024  
Rensselaer Catalog 2017-2018 
    
Rensselaer Catalog 2017-2018 [Archived Catalog]

Add to Portfolio (opens a new window)

MGMT 4460 - Consumer Behavior and Product Design


This course introduces the motivations and related factors that shape consumers’ purchasing decisions. Also considered is the consumer perceptual process and how it affects purchasing behavior and consumer reaction to product designs. The relationship between perception and product design is extended to topics such as design for understanding, universal product design, aesthetics, and industrial design.

When Offered: Fall term annually.



Cross Listed: MGMT 6800 - Consumer Behavior/Product Design; students cannot receive credit for both courses.

Credit Hours: 4



Add to Portfolio (opens a new window)