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Apr 25, 2024
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MGMT 4700 - Corporate Entrepreneurship
In order to survive corporations need to renew themselves. This requires instilling an entrepreneurial mindset which is often a challenge for large established corporations. Corporations caught up in the web of commoditization, stagnation, down-sizing, cost-cutting, re-engineering and the fast pace of globalization and technical change have come to realize that boosting their entrepreneurial capabilities, can improve their competitive positions through creating new markets and even transforming their industries. Yet overall, these efforts have produced uneven success. Although entrepreneurs in organizations can benefit from the knowledge resources, experience, and financial assets and networks of the large firm, they are constrained by the firm’s inertial structure and entrenched management practices, as well as by the influence of current customers. This course helps students understand these challenges and how to cope with them through developing appropriate corporate competencies, structures , systems and talent management practices.
When Offered: Spring term annually.
Credit Hours: 4
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