Apr 08, 2020  
Rensselaer Catalog 2014-2015 
    
Rensselaer Catalog 2014-2015 [Archived Catalog]

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WRIT 6170 - Writing for Promotion & Marketing


This course engages students in persuasive and information writing designed to promote skills, products, services or concepts.  Writers craft such texts and materials as: application essays, news releases, advertising copy, newsletters, oral presentations, marketing plans, and Web sites and other e-materials.  Coursework will emphasize the fundamentals of good writing based on audience and context analysis, and on a basic understanding of branding and marketing communication options.  Restricted to EMAC and COMM majors.  This is a communication-intensive course.

Prerequisites/Corequisites: Permission of instructor.

When Offered: Spring term annually.



Credit Hours: 3



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