Mar 28, 2024  
Rensselaer Catalog 2014-2015 
    
Rensselaer Catalog 2014-2015 [Archived Catalog]

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MGMT 4450 - Internet Marketing


Technology is a vital link in how modern corporations identify, acquire, transact with, and keep their customers.  This course provides an introduction to both the technology infrastructure most relevant to the customer relationship as well marketing issues that result from the application of computers and communication networks.  Topics include issues related to social media, search, online advertising, blogging, customer relationship management, online market segmentation, and marketing of IT products.

Prerequisites/Corequisites: MGMT 4430 or permission of instructor.

When Offered: Spring term annually.



Credit Hours: 4



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